PGA Merchandise Show 2015

My custom fitting studio in North Berwick, Scotland will be closed for the next seven days and re-opens on the 26th January. I can take email bookings for that week but you might struggle to get me on my cell phone.

I am away widening my knowledge of this seasons golf technology at the annual PGA Merchandise show in Orlando, Florida. This show is everything golf, great new ideas as well as plenty of terrible ideas.

For me this is golf mecca. If I discover something to add to my studio line up it can be amazing. This is the second time I will be visiting, two years ago I became a SeeMore Spi putting coach.  For those that aren’t aware of SeeMore putters look through my posts to find out more.  SeeMore changed the way I putt and in turn I have changed the way my customers putt.

This year I am excited to see some new brands. The newest brand and I think the best kept secret as far as spy photos go is that Hogan golf are re launching a line of clubs. Back story, I have been fitting Scor wedges for the past 2 years, again they came on my radar at the show. Terry Kohler the man behind Scor wedges is leading the team that will re-launch Hogan.  I expect the Scor wedge line up to be simply rebranded as Hogan but have read that the new Hogan iron will also feature the “V” sole which is part of what makes Scor so great to use.

I have a meeting with a new shaft company also.  Veylix shafts have been created by some of the guys that developed the Matrix series of shafts.  Some of the early reports I have read say these shafts use extremely high modulus graphite, which in turn make a very predictable shaft and stable shaft.   Along with Veylix I look forward to spending time with my friends at Accra shafts.  Accra are launching new iron shafts, new fairway shafts and I think there will be another secret unveiled at the show also.

KBS launch their new wedge shaft. They have 2 new models but the one that interests me the most is their new low launching wedge shaft that I think will be amazing for Scottish links golf.

I will be meeting with Jones Golf bags. Jones make the best retro styled bags out there in my opinion and I have been distributing them in the UK for the last few months.  I can’t wait to see their fully water-proof bag as I think it could be a great seller for the UK market.

I will be taking plenty of photos and sharing them every day via facebook and twitter.

Remember, my knowledge of golf equipment makes my fittings better and when you get a better fitting you get a better game too.

Planning for a great 2015

Happy New Year to you.

I am not going to do the same as everyone else and ask about resolutions for the new golf season as for most golfers that answer will be “shoot lower scores” so instead I am going to ask how was your first round of 2015 if you have played it yet?  For me 2015 opened with a couple of 1 putt pars and on a day where the wind and rain showers played  a major role I finished pretty near my handicap.

January 21st-23rd sees the PGA Merchandise show in Orlando open.  This show for a gear head like me is Mecca.  Every manufacturer that counts is there and they all have new shinny equipment that is always better than everything ever made before ;)

The first day of the show is “Demo Day”  This is where I get to try every piece of equipment on a circular outdoor range hitting real ball from turf.  I tend to not focus on the Major OEMs at demo day as the ques to hit the latest longest driver from TaylorMade or Nike etc can be very long.  I tend to search out the more interesting brands, test shafts, look at swing aids and gadgets and make a list of some of the products that I want to see in the exhibition hall in the following days.

I promise I will be taking hundreds of photos of anything I think is interesting or bizarre and hopefully a few selfies as there tends to be a few famous names promoting their sponsors latest products.

The Monday prior to the show I will spend the day with a 100 of the worlds best club fitters.  We are all brought together by Accra Golf shafts to discuss our industry, share ideas and generally talk about our fitting experiences over the past year.

These days are a bit of a pat on the back for us custom fitters and  club builders but the discussions that take place there tend to arise from our fitting experiences in the past season.  For me, my style of fitting has had to adapt with the move to Scotland’s golf coast where players prefer to see lower ball flight even if it is at the sacrifice of ultimate launch monitor distance.  I have asked my shaft suppliers for lower launching light weight iron shafts, a combination that doesn’t normally go hand in hand and believe that I should have a product to offer my customers early February.  Another product that I am looking forward to is a low launching wedge shaft, I can’t claim it as my idea but will again have an offering coming in in February.

Feel free to send any questions you might have about equipment you would like me to hunt out and follow my facebook and twitter account to see daily updates from the show.

Fit for Purpose joins the Professional team at North Berwick GC

I am very proud to announce that I have become custom fitting partner to North Berwick Golf club, Scotland.  North Berwick golf club was founded in 1832 making it the 13th oldest golf club in the world.  The West links is a truly remarkable golf course consistently voted in the top 100 in the world (currently 51st)

north berwick west links crest

I will bring my service to North Berwick GC offering all members, non-members visitors and guests the very best advice and impartial recommendations.

We will offer fittings from Callaway, TaylorMade, Wilson, Mizuno, Titleist, Ping Miura and SeeMore putters.  You will be able to compare side by side all the latest equipment and build a set that really fits your game.  Why limit your set to all one brand?  The pros do because they are paid to but you are spending your own money so cherry pick the best products from each brand to build the best set that suits your game.

Callaway TM     Wilson    Miura titleist                   seemorePing

Custom Fit Vouchers for Christmas.

If anyone requires a great gift idea for you golf addicted significant other then a voucher for a custom fitting session could be the perfect gift.   For £30 you can choose any of the below sessions.  If you email me with your option I will invoice you and forward your voucher.

Option 1.

A custom fitting session could be used to test all the latest equipment and see what improvements can be made to your current set.  A one hour session would allow either a Driver fitting or an Iron fitting.  In a typical fitting you would try a variety of heads and shafts to find the best fit for your game.  In 2015 I will be offering fittings from Titleist, Ping, Callaway, Wilson, TaylorMade and Miura.

Option 2

Distance gapping session.  This is where you learn your true carry distance of each of your clubs to help give you more confidence on the course.   You will have a print-out from the launch monitor session to keep.

Option 3

Wedge fitting session.  Similar to a distance gapping session we concentrate on your  9 iron, Pitching  wedge gap wedge, sand wedge and lob wedge.  Most wedges can be adjusted so fine tuning the carry distance can be performed during the session.

Option 4

You tell me what part of your equipment you want to concentrate on.

When is the right time to change your equipment?

In East Lothian the courses stay dry enough in the main to play all winter.  I am too addicted to golf to put my clubs away all winter so I play all year.  It has become the “norm” to swap equipment in the off season that way you are ready and used to any equipment changes in time for the new year ahead.

Most OEM manufacturers will have released all their 2015 product line by the end of January.   February / March is a great time to be fitted for your new equipment.

At my studio in North Berwick I have Foresight GC2 launch monitor and an indoor net.  For 2015 I will be offering fittings from Ping, Titleist, TaylorMade, Wilson, Callaway and Mizuno as well as the component brands I have always used.

For 2015 I will be using a shaft fitting system called CMX OEM shaft fitting system.  What this does is allow you to compare OEM driver heads against each other with the same shaft so you can truly find the best combination for you.  Sure you can go and get a fitting at a OEM fitting center but will Callaway let you compare the Big Bertha with the R15? I don’t think so but I will.  Want Miura wedges, Titleist irons,  TaylorMade Hybrids/fairways and a Ping Driver?  Well you can here!

Use the clubs that allow you to play to your full potential and in most cases that will be a mixed set with bits from each of the major manufacturers.


Is it 2015 already? So much new stuff out there!

Ok, well as a self confessed golf junkie I,  like most of you love new golf gear.  In my quest to be the best informed and in return pass on my knowledge of the latest equipment to you my customers I research all new products and where possible test them.

There is no secret that we as consumers are getting fed up with the OEM manufacturers releasing too much equipment and our latest gear being out of date soon after it has been bought.  I do have solutions to this but this wasn’t the intention of this post.  You might be thinking that equipment retailers do well from new equipment being released every month but consider this.  You may be annoyed that your “new” driver is already out of date before you even really got used to it.  Well now consider the small retailer and pro shop.  We stock multiple brands and lines.  When something goes out of date we are stuck with out of date equipment.  The only people that gain from infinite updates are the manufacturers.

So here is my list of the last few weeks of equipment releases.

Callaway.  V series driver, Big Bertha Alpha and Alpha double diamond.  Big Bertha irons.

TaylorMade.  RSi irons  rumours of R15 driver but not until January.

Ping.  G30 but the G25 was at least 18 months old.

Mizuno.  JPX 850 range, again I don’t think anyone would say Mizuno release too much equipment.

Cobra.  Just released Fly Z drivers and updated there iron selection but this is a 1 year cycle.

Titleist.  915 range of woods but the 913 was 2 years ago so no complaints there.

Nike.  The full Vapour line but again 1 year since last release.

Srixon.  New the UK & US.  Full range  products will have a 2 year cycle.

I may have missed a few products but I think you get the point I am making.  If you want to ask how you can be less susceptible to out of date equipment message me for further details or subscribe to my blog to ensure you don’t miss an update.



Yardages are the key to a good bag.

I have added this from a recent Facebook post.  Ryan Moore won the CIMB classic last weekend and one of my favourite golf forums Golfwrx published his “what’s in the bag” (WITB).  I noticed that Ryan was carrying a 19 degree 5 wood a 20 degree hybrid and a 22 degree 4 iron.  So what about it? Well that is 3 clubs with only 3 degrees of loft between them.  Normally you would have 3 or 4 degrees of loft between 2 irons so you can understand why this interested me as a club builder.

Well the reason Ryan has done this is yardage gaps.  He selects his clubs based how far he hits them.  This is why a gapping session on a launch monitor is a worthwhile experiment.

This was my Facebook post.

Great example here of how the numbers on the bottom of the club have little impact on their selection. Ryan is carrying a 19 degree 5 wood and a 20 degree rescue then his longest iron is a 4 iron at 22 degrees. Thats 3 clubs within 3 degr See More

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